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Small Business Podcasts


Session 3

How to Grow Your Business in Tough Times
Click each Track to listen to a section of the seminar.

Track 1: Essential Paradigms (10:20)
• A critical mistake many small business owners make in thinking about growth
• The difference between $100 decrease in costs and $100 increase in sales
• 2 techniques to grow your bottom line by squeezing out costs
• How much it really costs when you lose a customer

Track 2: Sustain-ability (12:06)
• 3 levels of  value you must create to succeed in business
•

The 3 most cost-effective ways to grow your business
•

2 questions to ask every customere
•

An affordable way to create value with your customers regularly

 Track 3: Smart Growth (17:35)
• Where to concentrate your growth efforts
• Why you need a 3-tier product or service menu
• How to know where to advertise
• Critical parts of your promotional message

Session Notes (pdf)

  

 

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